Look like the agent people hire, everywhere they check you.
Before anyone calls, they look you up. The Branding Engine turns a ten-minute quiz into a brand that wins that first look — logo, colours, voice, brand guide and a ready-to-use kit — and saves it so every Engine you add starts already branded.
Free. No card. A free key arrives by email with your results.
Most agents lose the first look without knowing it.
A mismatched logo on the sign, a different one on the website, a profile photo with no brand at all, and a business card that buries the brokerage name. A prospect comparing three agents on their phone decides in seconds which one looks established. Nobody tells you when that decision went the other way.
Get chosen, step by step.
Take the quiz
Twenty questions, about ten minutes, part personality and part business. You get your brand archetype, your communication style and three colour directions on the spot.
Approve your brand
Positioning, voice and tagline drafted from your answers. Three contrast-checked colour and type directions. A logo system built from your pick: primary, reverse, one-colour, icon and favicon.
Get the kit
Brand guide, business card, letterhead, email signature, Facebook, LinkedIn and YouTube covers, profile picture and a CRM colour sheet — all screened for brokerage-advertising rules before you print.
See it at work
Your finished brand shown on a capture page, a booking page, a listing packet and a weekly post, starting with the Engine your answers point to.
A Brand Quiz result (fictional agent). Your answers, your archetype, your colours.
Everything included.
- The Brand Quiz and your archetype result
- Positioning statement, tagline options and a voice guide
- Logo system: primary, stacked, reverse, one-colour, icon, favicon
- Brand guide PDF
- Business card, letterhead, email signature, social covers, avatar
- Brokerage-advertising check on every asset: brokerage size, team name, REALTOR® usage, license line, Equal Housing
- Saved once, used by every Engine you add later
Free. No card. A free key arrives by email with your results.
Why it is free
Because a brand is where every other step starts. When you add an Engine later, your brand is already loaded and setup starts from what you built. Branding Engine users also get a founding offer on their next Engine.
The quiz runs in any browser. The full build runs on Claude (Cowork).
Before you decide.
Is it really free?
Yes. No card, no trial clock. The key that arrives with your results identifies your install and unlocks updates. Support is self-serve on the free tier.
I already have a logo. Is this for me?
Probably. Tell the quiz you want to keep your colours and logo, and it builds the voice, the guide and the kit around what you have, then checks it against your state's advertising rules.
Is an AI-made logo safe to use?
The engine always builds a type-based wordmark you can print anywhere. If you choose an AI concept mark, it tells you plainly that fully AI-generated art may not be protectable by copyright, walks you through a trademark search, and recommends a designer refine it before large print runs.
Will it keep me compliant?
It screens every asset for the rules agents break most often: brokerage name size, team-name wording, REALTOR® usage, license line and Equal Housing. It reports pass, fail or verify. Your broker approves final use.
What does it run on?
Claude (Cowork). The quiz itself opens in any browser.