More appointments from the leads you already pay for.
The Lead Gen Engine runs the whole path from ad to appointment in your brand: capture pages, lead magnets, Google and Meta ad builds, a first touch drafted within minutes, four follow-up tracks, booking, reminders and no-show recovery. Every ad dollar is traced to an appointment held.
$97 a month, founding rate. No setup fee. First month free for Branding Engine users.
The appointment is usually lost after the lead arrives, not before.
The lead comes in while you are at a showing. By the time you call back, they have talked to someone else. The ones who do not answer get one follow-up and then disappear into the CRM. The ad budget gets judged on cost per lead, so nobody can say which dollars actually turned into a meeting.
Get appointments, step by step.
Capture
Branded lead magnets and capture pages, with QR versions for open houses and sign riders. Google Search and Meta campaigns built complete and left paused for your launch.
Answer
Each new lead is scored 0–10, routed to the seller or buyer track, and a first text and email are drafted within minutes, personalised to where the lead came from.
Follow up
Four tracks — new lead (days 0–14), warming (15–90), long-term (90+) and re-engagement — so the lead who was not ready this month hears from you when they are.
Book
Booking asks, confirmations, reminders and no-show recovery, then a prep sheet before the appointment.
Measure
Ad to UTM to CRM to appointment. The number on the report is cost per appointment held.
A capture page in a fictional agent's brand. Sample content.
Everything included.
- Lead magnets and capture pages in your brand, plus QR assets
- Google Search and Meta ad builds, conversion tracking wired first
- 0–10 lead scoring and seller/buyer routing
- Speed-to-lead first touch, drafted and staged
- Four nurture tracks, question-led, Fair Housing and consent rules built in
- Booking, reminders, no-show recovery and appointment prep
- Weekly performance report against your targets
- Daily lead brief: one screen, everything due today, staged for your approval
- Guided setup, about an hour, and 30 minutes of support a month
What one more closing covers.
A year of the Lead Gen Engine is $1,164. Put in your own average commission per closing.
The question is not the price. It is whether leads going cold before anyone answers is costing you one deal a year.
$97 a month, founding rate. No setup fee. First month free for Branding Engine users.
Runs on Claude (Cowork). GoHighLevel-native. You supply your GoHighLevel account, ad accounts and ad spend.
Before you decide.
Does it send messages or spend money on its own?
No. Every first touch and follow-up is drafted and staged. Ads are built paused. Nothing sends, launches or spends until you approve it in the daily brief.
I already buy leads. Is this another lead source?
It works on the leads you already have as much as on new ones. The point is turning more of them into appointments, and knowing which source did it.
What do I need?
A GoHighLevel account, your own ad accounts if you run ads, and about an hour for setup. Ad spend and platform fees are paid by you, to them.
Does it work with the CRM Engine?
Yes. The CRM Engine builds the account; the Lead Gen Engine runs leads through it. Neither requires the other.
What if I cancel?
Cancel any time. Your config and everything already built in your account stay. Updates and support time stop.